About - The Book
Magnetic Communities examines how the flow of money impacts the economic success and prosperity of communities and how businesses, residents and governments, along with economic developers and community leaders, can identify and implement strategies that create and enhance local prosperity. Rather than a broad set of vague high level strategies that no one really understands or knows how to implement, Magnetic Communities base strategies on straight forward real world actions by businesses, residents, retirees and local governments that attract and retain money. For example: where people work, where they live and where they spend their paychecks are not just interesting demographics, they are critical factors that represent the difference between prosperity and hardship.
Magnetic Communities answers the question “Why do some communities grow and prosper while others struggle and decline?” Although the website and the book follow the same outline, the book contains in-depth discussions, numerous examples and over 30 illustrations formatted similar to those presented here on the website.